Personalized, Role-Based Customer Account Experiences for B2B and B2C

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What is Customer Account Management in VaZtCommerce?

From B2B procurement teams to D2C loyal customers, managing complex account hierarchies and individual preferences is vital to long-term retention.VaZtCommerce’s Customer Account Management module gives organizations full control over account profiles, roles, permissions, purchase behavior, and personalization preferences.


Whether you're managing enterprise-level procurement teams with approval workflows or retail consumers with multi-device profiles, this module adapts to your business model - without licensing or user-count restrictions.

Business Benefits

Boost Customer Retention & LTV

Personalize product views, pricing, and communications per customer or organization to drive ongoing engagement.

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Simplify Enterprise Procurement

Enable organization-level hierarchies with sub-users, roles, budgets, and approval flows.

Reduce Support Overhead

Let customers self-manage orders, returns, preferences, and saved lists - reducing manual intervention.

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Enable B2B2C Models with Confidence

Manage thousands of organization accounts, agents, or regional franchises under a single commerce layer.

Key Features

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Role-Based Access & Approvals

  • Define user roles, assign permissions, and route orders for approval at the account level.

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Self-Service Dashboards

  • Customers can manage addresses, saved cards, order history, credit balances, and wishlists.

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Multi-Tier Organization Structures

  • Create layered hierarchies with account managers, buyers, and finance roles.

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Customer Segmentation

  • Customer Segmentation: Create rule-based segments to personalize pricing, promotions, and communications.

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Audit Trails & Login History

  • Track user activities, access patterns, and historical changes with full transparency.